Gucci introduces its Fall/Winter 2026–2027 campaign, Primavera, marking a new chapter for the Italian fashion house under Creative Director Demna Gvasalia. Featuring Kate Moss, Xiao Zhan, Jin, NINGNING, Tom Brady, Alex Consani, EsDeeKid, Lee Young-ae, Shawn Mendes, Rico Nasty, and Tarzzan, the campaign explores love, attraction, and personal transformation through striking portraits and cinematic storytelling.



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