Fashion: Exclusive Photos Of Designer Brand - IRENISA Showcased At Tokyo Fashion Week
Brand name: IRENISA
Designers: Yu Kobayashi / Yuji Abe
Category Men's Ready to Wear Launched at Shibuya Hikarie, Tokyo. Date: 30th August 2022 (16.00).
In a recent interview with Rakuten The Designers Were Asked:
What inspired you to become a fashion designer? Describe developments leading up to the brand launch.
Kobayashi: When looking at foreigners wearing kimonos, I wondered if there was a conception of cool-looking clothes regardless of the country.
I thought that if we could make clothes, no matter the national framework, we would be able to conceive clothes that would be accepted by people everywhere.
Abe: since I was a teenager, I had a yearning for making things and an interest in fashion, so inevitably, I aimed to make clothes.
Tracing patterns and designing are directly linked, and I trained as a patterner in my previous job. Even now, we create all the patterns for IRENISA.
They were also asked about their 2022 S/S collection
Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?
We want to raise the brand’s name recognition nationwide by participating, and increasing the consumption of wholesalers is a key factor for continuing the brand.
Choosing to lean on their architectural influences, the lookbook is infused with subtle nods in the color palette or pattern cutting. However, the color story is kept to minimal warm earth tones.
Photo Source: Instyle Asia
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