Anthony Lorca is a French model and actor born in Annecy. In 2009, a local model agency director in Geneva scouted 19-year-old Anthony in the street. Anthony Lorca started his modeling career thereby participating in different art, fashion, and commercial projects. At the age of 21 years old, Anthony moved to Paris with the objective of developing his career as a model. He signed with a couple of agencies there and after a series of successful jobs for the French market, he decided to turn abroad to look for an international career. From 2012 to 2016, he has never stopped traveling and to diversify his life-enhancing experience in China, Spain, and even New Zealand. His travels have allowed him to work for a large number of photographers, magazines, fashion catalogs, and commercial advertisements.

The global pandemic really affected many creative individuals negatively globally, We decided to do a few catch-Up interviews with some of our previously featured personalities to see what they have been up to since their feature a few years ago and to also find out how the global pandemic affected them.

Check out his previous feature here

Hi everyone, I can say that I am an ex-model. I worked for almost 10 years as a professional fashion and a commercial model. I have worked in many countries like France, Taiwan, China, and Spain. Following the Covid, I was unable to continue working as a model and had to find a new activity. For 9 months now I have been working as a web developer. Sometimes I work as a model or as an influencer on certain weekends but of course, not as much as before the pandemic.

Definitely, and I think like for a lot of people. Covid forced me to completely change my life, to also say goodbye to some of my dreams, and above all to completely rethink who I was, what I was doing, and why I was doing it. The quarantine, the instability, and seeing so many lives lost by this pandemic have been very complicated to live with and I think I have had psychological consequences from it all. I just hope that we can get out of this deadlock very quickly so that I can project myself again.

I think it all started when I was 18. I was taller than most other boys my age, slim, had a defined body, and matched the style of other models at the time. It was almost fifteen years ago. My entourage also recommended I try my hand at modeling, without specifying how. I was lucky enough to start modeling shortly after, I must have been 19.

It's a good question. I also think that consistency is a key value in being a model. What I have seen in recent years, however, is that the short term is often privileged over the long term and the long career goal is not necessarily the most important factor for today's models. Today we can be known very quickly thanks to social media, create the buzz and earn a lot of money and then disappear. I think everything has changed since I started modeling, the notion of time is not the same, everything goes much faster and it's hard enough to keep pace and think in the long term. Being consistent may no longer be relevant. However, being transgressive, original, or fast seems to be what's important to many models lately.

I come from a small town. I have always been in contact with nature (and still am). I come from the Alps and have been fortunate to be born around beautiful scenery and have always enjoyed skiing and hiking. I was brought up in a simple family and my parents had to work hard to get what they have today. I have always had simple pleasures and I think I have always had my feet on the ground.

I think my biggest success was being the protagonist of Nivea's global campaign in 2018. I think that's kind of the Holy Grail a lot of models would love to get.

For me yes, fashion has always been the most popular artistic expression and the most democratic too. Fashion reflects our time and questions it too. It is always interesting to see how people dress so that they can understand them. I think fashion plays a huge role in everyone's life, even in the lives of those who don't like it or are not interested in fashion.

I think fashion is like us, that is to say on standby. Fashion is waiting for the world to be reborn. I also think companies like Amazon or Zara have helped kill fashion by behaving like unfair competitors, offering clothes at unbeatable prices, and killing small businesses and fashion designers. Today I see much less diversity in the way I dress. There is like a dress dictatorship, we are all dressed the same and all pose the same on our Instagram posts. We all think we are different, but we actually act like robots.

I think the fashion industry was a lot more attractive and classy 10-15 years ago. We must imagine that when social media did not exist, television played a much important role than it does today. We saw the fashion catwalks on TV, the big designers, we knew the names of the models, we imagined them as semi-gods. Today fashion does not inspire as before, I have the impression that everything has become commercialized and that we are only seeing the "e-commerce" part of fashion brands. I am not saying that the world before was better before, what I mean is that times were different and the people too.

I think that there is no longer really a stereotype about male models. I think modeling is now diverse as we now see models from different cultures and ethnicity, although modeling is no longer considered a career in itself. You can be a model and a lawyer, doctor, or web developer. Today the lines are not as clear as before.

Photography| Adrian Nucelaar

Photography| Verónica Ramírez

What are some of your latest and upcoming projects?

The last campaign I did was for the Adam Smith brand. I don't really have any future fashion plans, although I look forward to traveling a bit more in 2022 than I did in 2021.

I think everything is relative, that there is no point in worrying and that you have to trust life. It might sound a little naive but I think if you believe in something and stay positive you can hope for a happy life and that's the most important part.

I think that if you are alive and in good health, which in my case, you can always believe in refounding anything. Life is cyclical and has its ups and downs. You just have to accept it. Living cyclically is the key to better mental and physical health, more energy, happiness, productivity, and growth.