Singaporean Footwear, handbag, and accessories brand Charles & Keith has named actress and singer Krystal as its first-ever global brand ambassador.

In a statement, Charles & Keith said Krystal, who was a member of the K-pop girl group f(x), was chosen for her “keen sense of fashion” and for being the “embodiment of the modern-day woman, who strives to be the most authentic version of herself”.

This move aims to continue their vision of empowering women through fashion emphasizing the freedom of self-expression.

Co-founder Keith Wong proudly says “We’re thrilled to welcome Krystal, whose spirit closely aligns with our brand values, to the Charles & Keith family. Together, we hope to inspire women all around the world to showcase their personal style – fun, freedom, and with a flourish”.

“I am truly honored and proud to be the first global ambassador of Charles & Keith,” states Krystal. “I appreciate the brand’s consistent endeavor to empower women through fashion over its 25-year history – creating beautifully crafted collections that feature a wonderful balance between on-trend styles and classic wardrobe staples”.