Decentraland’s highly-anticipated Metaverse Fashion Week (MVFW) has come to a close and with it, the fashion world has had its first taste of what the industry could look like through a fully digital experience. Running over the course of four days, from March 24 to 27, MVFW boasted a hefty schedule consisting of over 60 designers, brands, and retailers looking to get in on the virtual action.

Decentraland’s Metaverse Fashion Week (MVFW) offered one key element absent from its physical counterparts. Beyond the digital shows and virtual parties taking place March 24 - 27, the event featured prominent official exposure for retail — purpose-built pop-up stores from luxury stalwarts like Selfridges, Tommy Hilfiger, Etro, Dolce & Gabbana, and Dundas World.