London-based fashion brand Rejina Pyo has partnered with fashion rental service Rotaro. The “exclusive partnership” will be launching in four drops over a six-month period, with the first SS22 drop having just launched.

Rotaro will launch with 70 core styles including RTW and accessories and will carry a total of 105 styles to complete the exclusive drops

“Customers will be able to rent classic tailoring alongside their offering of dresses, bold coloured shirts and skirts, perfect for wedding guest dressing and summer parties”, Rejina Pyo said.

 

All pieces will be available in a range of sizes from 6 to 16, and available to rent for either 4, 8 or 12 days starting from £29. 

 

Georgie Hyatt, co-founder of Rotaro, said: “I have always admired Rejina as a designer, and her ability to create beautiful pieces that women want to wear every day, whilst also feeling original. Her pieces, and the collections we will be carrying will truly sing to the Rotaro community of confident, smart, and ethically-minded women.”

 

Pyo added: “I design every piece with longevity and versatility in mind, rather than short-lived trends, and I strongly believe in a more circular and sustainable rental model.”

 

Rotaro focuses on four key areas as a business, Sustainability, Seamlessness, Curation and Community. “Creating a more sustainable way to experiment with fashion” is at the core of its business practises that also includes carbon-neutral delivery, eco-friendly laundry and even planting a tree for each rental.