Burberry has today announced it is partnering with Mythical Games for a second year to launch a non-fungible token (NFT) collection in their flagship title, Blankos Block Party, a partnership of firsts paving the way for the future of digital ownership in gaming. Blankos Block Party is a ground-breaking, multiplayer party game featuring digital vinyl toys known as Blankos that live on a blockchain, inherently providing players with proof of verified ownership and authenticity. Burberry is the first luxury brand to feature in Blankos Block Party to offer users of their flagship title, Blankos Block Party, a "unique branded gaming experience".

This announcement follows Burberry's partnership with Mythical Games in 2021 with the launch of a non-fungible token (NFT) collection within Blankos Block Party. Burberry was the first luxury brand to feature in the title, paving the way for digital ownership in gaming.