For the first time in 127 years of existence, Swarovski will not have a member of the founding family at its helm. The Austrian crystalware group has in fact appointed Alexis Nasard as CEO. He is taking over from Michel Molon, who has been CEO ad interim since last October.
Nasard, a senior business advisor at McKinsey & Company, will take charge of Swarovski leveraging his previous experience as managing director of Procter & Gamble, from 1992 to 2009, and as CEO of Bata, from 2016 to 2021. A former board member at Salvatore Ferragamo and advertising agency BBH, he was CEO of Kantar from December 2020 to June 2021, and president of western Europe of the Heineken Group from 2010 to 2015.
“With the appointment of Swarovski’s first external CEO, we are taking an important further step in establishing a sustainable governance model,” said Luisa Delgado, chair of the board of directors. “With Alexis Nasard as the new CEO, we are very pleased to have been able to select a highly experienced and transformational leadership personality, who is capable of leading Swarovski in the affirmation of its iconic luxury heritage and through its business transformation,” she added.
Nasard, who will assume his role on July 4, mentioned his intention of raising the brand's profile and boosting its visibility. “Swarovski fascinates me as a luxury brand, a cultural icon, and as a fully integrated business model, with its unique positioning in the world of jewellery, design, fashion, stage, and screen,” said Nasard. “From day one, I am looking forward to working with my new colleagues around the world and partnering with Giovanna Engelbert, Swarovski's creative director, to implement the group’s transformation plan,” he added.
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