Estée Lauder has its sights set on India and its booming beauty market. The American cosmetics group (that owns brands such as Estée Lauder, M.A.C, and Deciem) has just joined forces with Indian company Nykaa, an online beauty retailer, to launch Beauty & You India. This program is aimed at supporting young Indian beauty labels and entrepreneurs in developing their projects.

In November 2021, online retail company Nykaa, founded in 2012 by businesswoman Falguni Nayar, entered the Mumbai Stock Exchange.

Candidates have until September 30, 2022, to submit their applications. Selected participants will be announced in November. Beauty & You India will focus on master classes, mentoring, as well as financial support, and help with distribution via Nykaa.

"With its incredibly dynamic economy and cutting-edge start-ups, India is an exciting terrain for beauty designers and innovative ideas. We want Beauty & You to be the catalyst for this entrepreneurial spirit in India to advance the next generation of cosmetic brands by presenting them with opportunities that help them get on the path to sustainable growth," explained Shana Randhava, vice president of New Incubation Ventures, the new investment and incubation arm for start-up brands launched by the Estée Lauder Group that oversees Beauty & You.