The introduction will be made with a 60-piece collection of key men’s pieces including jeans, graphic T-shirts, cardigans, overcoats and more. 

The collection was created by Brice Pattison, a veteran men’s designer who has worked for J. Crew, Todd Snyder and the Black Tux. The assortment is made from fine quality materials, starting with denim that is made-in-L.A, sweaters created from Italian yarns and Peruvian pima cotton T-shirts.

AYR, which stands for All Year Round, was founded by best friends Maggie Winter and Max Bonbrest. Since inception, the brand has focused on launching classic womenswear staples, as opposed to trend pieces. 

In 2021, AYR tripled its business and the company became profitable for the first time. Moreover, the company said it is on track to double its business in 2022. Next, the company has been planning to launch menswear with a similar assortment centered around pieces that never go out of style. 

The collection will launch on September 12 and will be available exclusively on the company’s e-commerce site.