Beyoncé for Tiffany & Co: The Singer Is the Belle of the Ball.

by - 10:46:00

Tiffany & Co. just released the latest campaign that features Beyoncé as part of the Lose Yourself in Love collection.
Beyoncé for Tiffany & Co.
PHOTO: COURTESY OF TIFFANY & CO. BY MASON POOLE
In the latest addition to Tiffany & Co.'s Beyoncé collaboration, the singer stars in the jeweler's Lose Yourself in Love campaign, set to the tune of her "Summer Renaissance" from her latest album Renaissance 
PHOTO: COURTESY OF TIFFANY & CO. BY MASON POOLE
Tiffany & Co.'s Lose Yourself in Love campaign is part of the brand's outreach for underrepresented communities. The jeweler also launched Tiffany Atrium, a social impact platform working alongside Beyoncé and husband JAY-Z to provide scholarships. According to a press release, in 2021, Tiffany & Co. pledged $2 million in scholarship funding for students in the arts and creative fields at HBCUs through 2024. That scholarship money has so far been awarded to more than 60 students.
PHOTO: COURTESY OF TIFFANY & CO. BY MASON POOLE
PHOTO: COURTESY OF TIFFANY & CO. BY MASON POOLE
According to Tiffany & Co., the company reimagined the piece by "modernizing the original aquamarine design with an over-80-carat, D color, internally flawless oval diamond."

The recreation of the World's Fair Necklace, Tiffany & Co. added, represents the brand's "legacy of innovative jewelry design."

Alongside the stunning necklace, the Empire Diamond can also be worn as a diamond-encrusted ring, which Tiffany and Co. notes allows it to become "uniquely transformable."

Discover the full collection via Tiffany & Co's official website

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