Moschino launches a line based on this popular material. Called Mo5ch1no Jeans, this new collection of women's ready-to-wear and accessories, designed by the house's creative director Jeremy Scott, is entirely dedicated to the world of blue fabric. It begins with the fall 2023 pre-collection and will be distributed online and in a network of multi-brand stores from May 2023.

Mo5ch1no Jeans is part of the new strategy of the Italian fashion group Aeffe's flagship house, which has taken over all the strategic activities of the brand directly for a year. 

The original Moschino Jeans line will be revisited with the usual irony which characterizes the label and will be "interpreted in a contemporary fashion from a design and production point of view," it says in a statement, saying that "the denim is treated in washes, sanforized, fringed and also features visible stitching and patchwork pockets, including on unexpected fabrics."

Mo5ch1no Jeans will be composed of clothes and accessories made of denim, but also in other fabrics creating a denim effect, such as chambray fabric, cotton, jersey, velvet and leather. All of this is enriched with the typical denim embellishments, such as rivets and metal buttons.

The first M05CH1N0 JEANS collection will be available from May 2023 in a selected network of multibrands internationally and on moschino.com