"HOUGA" by designer Moe Ishida presented a new collection on the runway at The Rakuten Fashion Week TOKYO at Shibuya Hikarie, Tokyo.

Different from the previous years, the theme for Spring/Summer 2023 is "MY WILL, OUR WILL". 

She introduced a street dress that you can wear by mixing it with your own style anytime, ageless and genderless.

The new collection is inspired by "ores and gems" that she collected little by little and keep them well since she was young so we can see the colors of them on each item like sapphire blue or ruby red.

In the interview after the show, designer Ishida said,

"I wanted to bring out the rebellious spirit within me. I just recently felt about it. “uncomfortable feeling” and “doubt” toward the things is the source of inspiration." 

HOUGA collection offers a romantic and tender image to everyone, but instead of wearing clothes in a fixed pattern, I personally like clothes with blank spaces that make me wonder if it's me what I should wear. I wanted people with different tastes to enjoy it by expressing it on their own”