Dior menswear on Friday will unveil a collaboration with Denim Tears founder and Supreme creative director Tremaine Emory.

Dior’s artistic director Kim Jones has a penchant for merging street style and luxury, having previously collaborated with surf label Stussy, 017 ALYX 9SM and cult jeweler Ambush. In a statement, the brand said the collaboration, called Dior Tears, “celebrates the inventiveness of the house of Dior and the strength of its creative dialogues.”

Dior is due to host its pre-fall 2023 runway show at the Grand Egyptian Museum at the Pyramids of Giza in Al Haram on Friday.

Mr Emory, a multidisciplinary creative, often bridges film, art, fashion, design, and curation in his label, and previously collaborated with Levi’s, Ugg and Converse. A repeating theme is the craft and techniques of the designer’s Black Seminole heritage.

Dior labeled the collaboration an “unprecedented capsule." The French luxury house has a penchant for unveiling its pre-fall season collections around the world, with previous shows held in London and Art Basel Miami since Mr. Jones’ appointment at Dior.