Gentle Monster presents the 2023 BOLD Collection campaign featuring football star Son Heung Min. 

The BOLD Collection metaphorically conceptualizes the galaxy’s stars as symbols of valiance and boldness. The softly-curved temples and flat tips complete the bold design of this collection. For the campaign, Son wears Antena 01 and Eve 01 models, that feature a simple black frame and a modern, voluminous silhouette.