For their spring/summer 2023 advertising campaign, BOSS looks to the past and features supermodels Gigi Hadid and Naomi Campbell. The BOSS commercials honour the path to success by showcasing both the subjects' current appearances and childhood pictures, paying heartfelt regard to where it all began.

This wildly successful rebranding epitomizes the traits of a boss: self-assurance, ambition, and drive. Campbell and Hadid, who were inspired by the enduring fashion of BOSS, provide classic designs, such as sharply fitted suits for a contemporary aesthetic. The imagery captured by Mikael Jansson is accompanied by the motivational slogan "Be Your Own Boss"

For spring 2023, Gigi Hadid makes her debut as a BOSS face, dressing in a sophisticated black outfit without a shirt. Check out the blonde's winter fragrance commercial for Ralph Lauren's Club for more of her.

The brand's fall campaign featured the gorgeous Naomi Campbell, who also lends her unmatched elegance to the BOSS spring 2023 line. In two exquisite photos taken by Mikael Jansson, this legendary Black model radiates in a camel-colored pantsuit.

A powerful statement in any wardrobe, the BOSS spring 2023 campaign showcases the ideal fusion of modernism and elegance. In addition to the official campaign, celebrities like Candice Swanepoel, Christina Ricci, Demi Lovato, and Stella Maxwell have been featured in social media posts sporting BOSS sweatshirts next to black and white photos of their youth.