La DoubleJ Pre-Fall 2023 Collection.

by Editor - 14:17:00

The newest LaDoubleJ collection, which will debut in May, will focus more on high summer than on pre-fall, at least in line with the company's buy-in-season philosophy. According to founder JJ Martin with his trademark vivacity, "It's essentially an offer for the summer holidays, to travel down the Amalfi coast, to take a road trip to Tuscany, to go to a friend's wedding, or to party in some magnificent coastal spot." Nobody has a vacationing style like an Italian, do they? Yes, we do take the situation seriously.

La DoubleJ is a multi-tasking Milanese brand that edits the very best of Italy. Founded by J.J. Martin in 2015, the company has expanded from a shoppable magazine selling just vintage clothing and jewelry, to a full lifestyle label offering new fashion made with archival prints, cool home design and rare vintage. All of La DoubleJ’s creations—from its content, editorial projects and pop up shops, to its product design and wildly patterned showroom in Milan—are distilled through a lens of pure joy, eye-popping print and love of all things maximal and dedicated to all the Great Gorgeous Girls who rock it with style.