To commemorate the Year of the Rabbit for the Lunar New Year, British heritage brand Mulberry has unveiled a limited-edition capsule collection featuring the famous bunny Miffy.

The Dutch bunny makes an appearance on a variety of bags and accessories in the Mulberry x Miffy collection, including keychains, travel and tech gadgets, tiny leather items, and Mulberry bag designs. In addition to playing with the straps of Mulberry's classic Bayswater bag and appearing on various new canvas and leather tote styles made especially for the collection, Miffy peeks out from behind envelope wallets.

The partnership also features "joyful hues" including orange, green, blue, and chalk, which are Miffy's trademark basic design and colour palette.

The collection also adheres to Mulberry's "Made to Last" philosophy and is made entirely of leather that has received environmental certification as carbon-neutral.

Mulberry also created a campaign video to promote the cooperation, featuring the rabbit playing hide-and-seek in Shanghai and celebrating Miffy's passion for exploration.

Prices for the Mulberry x Miffy collaboration starts at 45 pounds and are available at all Mulberry retail locations and online at mulberry.com.