The theme of the SKIMS Valentine's Day 2023 advertising campaign is friendship. Italian actresses Beatrice Grann and Simona Tabasco, who are both White Lotus stars, can be seen in a number of photos taken by Donna Trope. While being friends in real life for more than ten years, the two wowed viewers on television as the characters Mia and Lucia on the popular HBO series.

“I love everything SKIMS stands for!” states Tabasco. “To be featured in a global fashion campaign with Beatrice that celebrates friendship, women, and feeling empowered and sexy in your own body is so rewarding.”