For its most recent campaign, the well-known Viktor & Rolf FLOWERBOMB perfume has a new face. Emily Ratajkowski, a model, actor, and writer, stars in the fragrance's latest advertising campaign, which shows the brunette literally in blossom. Later this month, the whole campaign will debut, and in a preview photo, Emily can be seen wearing a ruffled pink dress and sporting a disheveled updo.

After its initial release in 2005, the classic smell FLOWERBOMB quickly gained popularity. The fragrance is excellent and is still a favourite among women all over the world. It ranks in the top 10 women's fragrances in the US and the top 15 in the UK.

Emily Ratajkowski, along with the print campaign, also poses for the Viktor & Rolf’s FLOWERBOMB perfume film, which is a beautiful exploration of self-transformation and empowerment. Directed by Torso Solutions with photography by Inez & Vinoodh, the video advert features a glitchy explosion of flowers, and has the tagline “Unleash your fem-power.”