JIMMY CHOO X SAILOR MOON: Amazing Collaboration to Launch The 'Pretty Guardian' Capsule Collection.
Jimmy Choo has collaborated with Naoko Takeuchi to create a capsule collection inspired by individualism and female empowerment to commemorate the 30th anniversary of the famed manga Pretty Guardian Sailor Moon. Sandra Choi, Jimmy Choo's creative director, aspires to unite the views of female creatives while recognising the indisputable influence of Sailor Moon on pop culture and fashion with the collection.
Speaking about the project in a press release, Choi begins, “Pretty Guardian Sailor Moon is a unique global phenomenon — a manga and anime that resonates, bridging cultures and languages, speaking to different generations, and bringing us all together. That is what drew me to this project, to celebrate 30 years of Pretty Guardian Sailor Moon through this collaboration.
“Being able to work so closely with Naoko Takeuchi has been so inspiring. This collaboration underscores our shared values not just of female empowerment but for fashion’s ability to inspire inclusivity and individuality through personality and self-belief. The notion of transformation via fashion is central to Naoko Takeuchi, and clothes play a vital role in the identity of her superheroines, especially their shoes, the most powerful transformer you can step into,” she continues.
The collection draws inspiration from the manga's primary characters, known as the 'Sailor Guardians,' who include Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Sailor Moon, as well as their mentor cat, Luna.
As a consequence, the current collection comprises Sailor Moon, Sailor Mercury, and Sailor Jupiter boots, as well as Sailor Mars high heels and Sailor Venus pumps. The Sailor Moon boots have a knee-high stretch shape and a brilliant pink lacquered kick-heel, while the green Sailor Jupiter lace-up leather combat boots include a rubber lug sole and block heel. The Sailor Mercury ankle boots in glossy patent leather round off the footwear lineup. Other items in the collection include red Sailor Mars high heels and orange satin Sailor Venus platform pumps.
“I am extremely happy that the characters and stories that came from my imagination are now loved by many people around the world,” adds Sailor Moon author, Naoko Takeuchi. “What has always been truly important to me is the youthful, pure imagination and power of the young girls. I believe that the Jimmy Choo brand also has these qualities,” she continues.
In celebration of the collection, artworks from Takeuchi’s Pretty Guardian Sailor Moon will be seen decorating the walls of Jimmy Choo flagships around the world, complete with iridescent limited-edition packaging. The collaboration also sees the brand enlist the talents of DJ Honey Dijon, who has worked on creating two original tracks, inspired by Sailor Moon.
The new Jimmy Choo x Sailor Moon collection will be available for purchase on February 14 from the Jimmy Choo website.
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