COS Spring/Summer 2023 Campaign is launched. The brand's seasonal themes include self-assurance, adaptability, and open-mindedness. The Glen Luchford-shot campaign, which includes a varied ensemble of models and actors, is set against a wonderfully textured backdrop that also perfectly depicts the spirit of Los Angeles. The COS Spring 2023 Campaign's urban background sets the tone with Myha'la Herrold, Sheila Atim, Rebecca Longendyke, and Shu Pe as the campaign's leading ladies.

Sheila Atim, a Ugandan-British actor, singer, composer, and writer, also appears in the advertisement and wears elegant outfits from the line, including vibrant dresses and fitted outerwear. The Woman King and Bruised actress wear attire that is exquisite, while Myha'la Herrold, the star of the Industry, favours simple outfits that speak well of the brand's image. She may be seen in one picture sporting side braided hair, a strapless top, and an oversized shirt.

Seasonal linen and seersucker are used in the collection's tailoring, and to enhance everyday styles, soft leather jackets and structured trench coats are incorporated. The COS and LINDA FARROW collaboration sunglasses are also advertised in the campaign and go well with the clothes. The campaign's stylist Suzanne Koller plays with summer volumes and rigid proportions, contrasting the collection's bright green colours with earthy tones, and emphasizing the pieces' deft tailoring.