Naomi Campbell, a phenomenal model, is featured in Fendi's 2023 Peekaboo Bag Campaign. The recognizable handbag style made its debut in 2009 and is distinguished by its traditional trapezoidal shape and twist-lock closure. 

The Peekaboo Bag, which has become a fashion classic, embodies the brand's talent for fusing handcrafted heritage, innovation, and invention. The British supermodel poses for intriguing studio shots for the Fendi Peekaboo Spring 2023 Campaign, which is captured by famous photographer David Sims.

The Peekaboo is known for its strong personality, and Naomi, a representation of brash feminine energy, perfectly reflects this quality along with the people it targets. The Peekaboo, created by Silvia Venturini Fendi, is the star of the campaign under the aesthetic supervision of womenswear designer Kim Jones. The photoshoot's styling was done by Melanie Ward, while Angloma did the makeup and hair.

In addition to the Peekaboo purse, Naomi flaunts fitted jackets that elevate her look. The advertising campaign honors Peekaboo's enduring appeal that may be treasured and handed down through the ages.