Emma Chamberlain has been announced by Lancôme as the newest ambassador. The 21-year-old social media star embodies the enduring charm for which the cosmetics company is recognised. Emma, a well-known businesswoman and a contemporary woman of the twenty-first century, stands out in the commercial photo session and displays her flare and vigour for the venerable French cosmetics company. With Emma as its spokesperson, Lancôme begins a stylish new age since she has a close affinity with Generation Z and originally gained notoriety through her YouTube channel.

Emma Chamberlain is an encouraging example of the power of being true and unique and has achieved the pinnacles of internet celebrity. Emma, who is well-known for her lifestyle content, amassed a sizable social media following after being recognised for being authentic. She was also selected for the Fall/Winter 2021 Campaign for French luxury label Louis Vuitton.

'I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am.' - Emma Chamberlain

In the Lancôme photos, Emma Chamberlain looks stunning and plays up her natural beauty with a bright red lip colour. She also dresses in white with metallic touches for the shoot and has a stylish bleach-blonde hairdo.

Françoise Lehmann, Lancôme International President states, “I am proud to welcome Emma to the Lancôme family. Beside achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her humor, and the authentic tone used to discuss meaningful topics.”