With a new partnership with London-based company Aries, Tommy Hilfiger plans to solidify its position in the UK. It makes sense that Tommy Hilfiger would continue its dominance in the UK by working with one of the city's most well-known labels given that the brand has become the talk of London after its most recent Shawn Mendes collaboration and its first-ever Depop store. 

The partnership, which was first teased on Instagram, sees Tommy Jeans fusing its denim history with Aries' gritty streetwear aesthetic. The partnership, which includes men's, women's, and footwear, draws inspiration from Tommy Jeans' archive while allowing Prantera's distinctive vision to give it a completely new appearance.

The Jacquard Tape Logo Dress and Black Trucker Jacket are standout items from the collection, which draws its influence from baggy '90s shapes. The collection also includes a variety of exaggerated layers, denim designs, and coats.

A variety of Tommy x Aries is presented in the collection, which adheres to Tommy Hilfiger's constantly changing sustainable ethos. Remade items are made from used clothing, extra fabric, and post-consumer refuse. There are corsets fashioned from the Tommy flag, jacquard-tape harnesses, and recycled jeans among the items.

The Aries and Tommy collection is showcased in a series of photos taken by photographer Angelo Pennetta, which include GRAMMY-nominated GloRilla, UK grime singer Novelist, and Aries family members. Additionally, Prantera is planning to release a movie that will honour Tommy Jeans' hip-hop heritage and feature special lines from the campaign's musical talent.

The line pays homage to the beginnings of streetwear, and an 8-bit game that supports the campaign gives fans the chance to win items from the line using simulated avatars that "hack" the drop wait to enter the shop. On both the Tommy Jeans and Aries websites, users will have early access to the new Tommy Jeans x Aries collection before it officially launches on March 31