Bella Hadid x ABOUT YOU spring-summer 2023 campaign

by - 16:18:00

Bella Hadid and ABOUT YOU have collaborated once more, and their spring/summer 2023 collection will excite Y2K fans everywhere. The 58-piece collection features three separate themes: "Courtcore Realness," "The Simple Life," and "Stunt Girl Night Out" and features the supermodel's recognisable style.
Bella Hadid x ABOUT YOU spring-summer 2023 campaign
The "sleaze aesthetic" movement of the early 2000s served as inspiration for the commercial photos, which featured Bella in bed while flaunting her cropped vest, red-printed wrap dress, knit top, and glossy leather jackets. The final result highlights the model's carefree manner and captures the essence of the time.
Bella Hadid x ABOUT YOU spring-summer 2023 campaign
Bella Hadid is a major player in the fashion industry with recent campaigns for labels like Louis Vuitton and Victoria's Secret as well as her ongoing spring 2023 partnership with ABOUT YOU.

The first theme, "Courtcore Realness," draws inspiration from the attire of tennis greats from the 1990s and 2000s and embodies Bella's love of the sport. The athletic yet fashionable designs that loose knit hoodies, high-waisted jersey shirts and large sports trousers provide are ideal for the transitional season.
Bella Hadid x ABOUT YOU spring-summer 2023 campaign
The second theme, "The Simple Life," is more whimsical and romantic and has woven textiles in white and rose with traditional check patterns. Angel wings, butterfly patterns, ruffles, and lace applications are just a few of the small finishing touches that elevate the whimsical quality of the designs and evoke memories of the United States in the 1990s.
Bella Hadid x ABOUT YOU spring-summer 2023 campaign
The third theme, "Stunt Girl Night Out," is sensual and rebellious, with racing leather jackets, edgy miniskirts, and acid wash jeans that pay homage to the early 2000s stunt ladies. Low-waisted trousers with striking metal belts and bright red embellishments contribute to the garments' adventure and sexuality, while sporty striped patterns mirror the motocross craze of the time.
Bella Hadid x ABOUT YOU spring-summer 2023 campaign


You May Also Like

0 comments