Bally's Creative Director Rhuigi Villaseñor has unveiled his debut collection in the brand's Spring/Summer 2023 campaign, photographed by Harley Weir and styled by Emmanuelle Alt. The campaign embodies a modern interpretation of opulence, featuring a unique blend of nature and contemporary design.

The collection's strong and assertive look is well displayed against the rocky, windy seashore and other natural features. The campaign's leading ladies, models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun, and Feranmi Ajetomobi, exude the collection's bold attitude.

Deep blue sky, light reflections on water, glittering leathers, faded denim, and gold-toned Bally symbol details are all featured in the Bally Spring/Summer 2023 campaign. As a consequence, a magnificent visual language has been created, showcasing both the brand's historic workmanship and Villaseor's avant-garde and fearless attitude.

In describing the campaign, Villaseñor said, "I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury." With this collection, Bally proves that it can merge contemporary fashion and natural elements to create a unique and captivating campaign.