For its spring-summer 2023 campaign, Blumarine explores enigmatic terrain. The photographs were taken by photographer and artist Petra Collins, and they display a story that examines the undersea world with a focus on contemporary, sinister mermaids.

Models Sijia Kang and Yoon Young Bae are presented as mermaid-like creatures in the Blumarine spring 2023 ad, flowing with their moods as enticing as the ocean's depths. The photography takes place in a living room, creating a pensive, private ambiance.

The focus is on the Y2K-inspired clothing by designer Nicola Brognano, which includes everything from embroidered denim to shirts with fringed details and form-fitting dresses. Each piece in the Blumarine line embodies a fantasy creature's personality while yet being nostalgic and contemporary.

The whole result properly conveys the aquatic theme of the ad while also being evocative and enticing. The Blumarine spring 2023 campaign, styled by Lotta Volkova, is a distinctive and exquisitely crafted exhibition of contemporary fashion.