Florence Pugh is Valentino's new ambassador, and she stars in the Rockstud campaign, which features the brand's signature bags and shoes. Steven Meisel's stunning photography transports us to a universe where beauty and innovation coexist.

Joe McKenna was in charge of style, with hairstylist Guido Palau, makeup artist Pat McGrath, and manicurist Dawn Sterling providing beauty. The I Mean...It's Rockstud! the campaign is an encyclopedia of emotions, with Pugh recorded displaying a broad range of emotions, from sobbing to yelling to smiling. Pugh appears in the ad wearing the Valentino Garavani Rockstud23 bag and the classic Valentino Gravani heels.