Models Abény Nhial and Assa Baradji appeared in a commercial for H&M's Spring Summer 223 Innovation Re-Enchantment Design Story Collection, which focuses on more environmentally friendly embellishments. 

The campaign was shot by photographer Kristin-Lee Moolman.Georgia Pendlebury was in charge of style, Li Von Euler provided creative direction, and Alexandra Sandberg oversaw casting.The Sixties-inspired items in the collection, such as hand-worked short dresses and coordinated sets, are decorated with 100% recycled-content sequins, rhinestones, and beads. The collection also includes classic, clean designs in rich jewel tones.

With this collection we wanted to focus on the progress H&M has made with recycled-content embellishments. It’s always important to take a long-term perspective when it comes to sustainability, while at the same time agitating for change. Increasing the recycled content of the sequins, beads and rhinestones to 100% in this collection represents years of hard work and collaboration between multiple teams at H&M, and we know it will have a big impact on future collections. – Ann-Sofie Johansson, creative advisor at H&M

This collection celebrates the wonder of the natural world with beautifully embellished looks designed to delight. Not only are they dazzling from a fashion perspective, but they represent a milestone in more sustainably sourced embellishments, something we’ve worked hard to improve over the last eight years. – Ella Soccorsi, assortment designer at H&M

“Key pieces comprise a series of mini dresses, with two emerald-green and citrine-yellow styles rendered in recycled polyester and amped up with sequins made from recycled PET plastic bottles, and rhinestones and beads made from recycled plastic display shelves and boxes. Meanwhile a pearly-white embellished mini dress is created from a linen-viscose blend, using traceable Livaeco by Birla Cellulose™ viscose sourced from certified sustainable forests. Rhinestone-trimmed denim pieces in a blend of organic and recycled cotton form a streetwise counterpoint. A pair of statement platform shoes in an organic silk and viscose blend, using LENZING™ ECOVERO™ viscose derived from renewable wood sources, and bold jewellery in faintly Surrealist shapes, made in post-consumer recycled brass, complete the line-up.” – from H&M