The brand-new advertising campaign for Jean Paul Gaultier debuted with Alexis Stone portraying the designer dressed as a famous cosmetics artist. Dress like Jean Paul ad was photographed by fashion photographer Grant James-Thomas. Florence Tetier served as the director of creativity. Today, April 7, at 12 p.m. CET, the company will unveil its new collection, which was influenced by the personal style of its creator.

I have always perceived the work of Jean Paul Gaultier as free and assumed. His creations encourage you to be yourself, whoever you are. This is exactly what fashion should inspire when it is done well. And that’s why transforming myself into Jean Paul Gaultier was easy, because I see myself in this community that he has created.  – Alexis Stone