Neverland, a marketing campaign for PINKO's Spring Summer 2023 Collection, featured top model Irina Shayk. Fashion photographer Brianna Capozzi, stylist Vittoria Cerciello, and art director Riccardo Ruini all contributed to the campaign's visual representation. 

Irina Shayk's enduring and undeniably captivating charisma allowed Pinko to go off on a magical journey for the campaign with cheerful ideas in mind. A world where everything is conceivable and anything we can envision becoming true—including having your entire body covered in rhinestones, sequins, and, why not, tattoos—Neverland is where the brand arrived.

Sinuous jumpsuits that flow beautifully when worn, sweaters and slim-fitting leggings that feel like a second skin, and exquisite embroidery on light and transparent fabrics: an empowering style that works better than fairy dust for all kinds of women, guaranteed. Here in PINKO Neverland, anything can happen… flowers even bloom at night! The sunsets and joyful, dream-worthy colors of hibiscus and tropical flowers flourish on printed head-to-toe looks with sensual cut-outs and twists that create slits and necklines. Whether poolside, in the forest or at the beach, Love Bags exude the magical atmosphere emanating from the collection’s prints. The scene-stealing Mini Love Bag Click, with its fresh and unprecedented hexagonal shape, brings a new and totally original geometric edge to this beloved icon. – from Pinko

Second star to the right and straight on ‘til morning. We never stop dreaming big, following unconventional paths and maps… so we wanted to give it a try. We followed the directions and here we are. We found it!