The brand's spokespeople Anne Hathaway and Zendaya appeared in the new 2023 Magnificence Never Ends campaign for BULGARI, which was shot by fashion photographer David Sims and directed by Paolo Sorrentino. 

The ad sets out on an endless quest for grandeur, capturing the undiscovered wonders and distinctive feelings that elevate every day into something exceptional. 

Rome serves as the setting for this never-ending exploration, serving as a never-ending source of inspiration for the brand. The Eternal City's blending of many ages and styles has had a significant impact on Bulgari's diversified aesthetics, giving the house's unique designs, gemstone pairings, and unmatched craftsmanship fresh vitality. 

In exchange, the stunning High Jewellery works worn by Bulgari's muses represent astounding beauty and unrestricted passion. They transform into concrete manifestations of astonishment, prompting others to keep looking for fresh examples of magnificent awe.