As the renowned French luxury brand debuted their much awaited Cruise 2024 collection inside the legendary Paramount Studios, the spirit of Coco Chanel returned to Hollywood. In the middle of the Writers Guild strike, Chanel gathered a star-studded crowd and produced an Instagrammable event that brilliantly encapsulated both Hollywood glitz and the brand's distinctive style. Virginie Viard, the collection's designer, used a modern touch drawn from the fitness and sports industries while paying respect to the Golden Age of cinema.

The Chanel Cruise 2024 fashion presentation was held against a background of Paramount Studios, the home of several iconic Hollywood masterpieces. President of Fashion and Chanel SAS Bruno Pavlovsky confirmed that the brand's usage of the space was planned months in advance and has nothing to do with the current strike. 

The atmosphere at the venue matched the attraction of the past, with neon lights, food trucks, and roller skaters giving a touch of nostalgia when celebs like Margot Robbie, Kristen Stewart, and Elle Fanning arrived.

A gigantic cinema screen that displayed expansive vistas of palm trees, the Los Angeles cityscape, and the ocean dominated the runway scene for the Chanel Cruise 2024 presentation. Alma Jodorowski, a French actress and Chanel ambassador who personifies the Hollywood ideal with her bouncy curls and gym regimen, appeared in a cinematic backdrop as the collection was being shown. Incorporating both contemporary and nostalgia, Viard took inspiration from the mix of athleticism and elegance.

The Chanel Cruise 2024 line radiated Hollywood glitz with a sporty edge. Instead of the traditional little black dresses, the models marched down the catwalk to the racy opening song from the movie "Basic Instinct," donning crystal-edged dolphin shorts, star- and comet-embroidered leotards, and crop tops. The designs featured aspects from films including "Chinatown," "Valley of the Dolls," and "Once Upon a Time in Hollywood," paying tribute to numerous cinematic personalities from various periods.

The Chanel Cruise collection expertly combined trends from several eras. Barbie pink tweed bustiers and short shorts captured the essence of the popular television show "Beverly Hills, 90210," while filmy chiffon skirts with striking camellia patterns and lace layers provided a bohemian touch. A variety of adaptable alternatives were displayed by pastel twin sets, painted jeans, and gold-accented outfits, while disco light-up shoes showed promise as a future cult item.

When Karl Lagerfeld unveiled the Chanel cruise collection in Santa Monica in 2006, Virginie Viard developed a romantic relationship with the Golden State. Viard's profession as a costume designer and enthusiasm for films were motivated by the breathtaking coastline scenery and her fondness for matinee idols like Nastassja Kinski. The movie "Jean du Berry" and Chanel's participation at the Cannes Film Festival are further examples of the brand's dedication to promoting creativity and the arts.