Philipp Plein Resort 2024 collection Campaign
The self-described maximalist went all-out with his most recent vacation line, "Circus." It complemented the bursting, frenzied energy of the last days of this year's Cannes Film Festival perfectly.
A flowery giraffe emerged from the water for Plein's performance, and card tricks were performed by top-hatted artists to add to the mood. The glittering rainbow runway was set up poolside at Plein's house, flanked by colourful arches.
The collection was streamlined, if not in terms of aesthetics but at least in terms of the number of styles. The collection, which featured 15 pieces and shunned Plein's typical celebrity stunt casting, was described by Plein as a return to his origins in womenswear.
“The days of jogging pants and sneakers – I don’t want to say ‘over’ – but we see in our stores now a huge demand for dressy clothes,” he said, noting that sales of eveningwear and tuxedo jackets have been strong this year. This collection is an effort to expand that category, Plein noted and will encompass more looks at retail, including his signature printed t-shirts.
The designer himself was dressed in a tuxedo while toting 1-year-old son Rocket in his arms.
“It’s very important that you have a collection that is not only focused on one target,” he said, speaking to WWD backstage before the show. “We are growing, obviously, the brand, and in order to keep on growing and doing profitable business, we have to have a wider audience.”
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