CHANEL Pre-Fall 2023 Collection Featuring Amar Akway & Rianne van Rompaey.
CHANEL unveiled its newest Métiers d'Art collection for Pre-Fall 2023, with top models Rianne van Rompaey and Amar Akway serving as the faces of the advertising campaign. The campaign, which was styled by Ib Kamara and included casting direction by Aurelie Duclos, was captured by renowned fashion photographer Mikael Jansson.
The 1970s pop-soul-funk-disco-punk movement served as inspiration for the collection, which was displayed in a fashion event at Dakar's historic Palais de Justice in Senegal. The collection honoured the skillfulness of the fashion industry.
According to CHANEL designer Virginie Viard, the 1970s were recognised for their "fascinating freedom" and the collection has a number of flared tweed trouser suits, layered wrap skirts worn over trousers, and geometrically patterned beaded vests that capture this attitude. Additionally, this range includes captivating leopard and camellia patterns on colourful knitwear.
The collection makes sure to acknowledge its African roots, including a range of denim and workwear with an African-inspired aesthetic and a gold pendant shaped like the continent of Africa.
As menswear forms and tailoring find a place in the collection, the Sapeur subculture of the Congo is also represented. The lion pattern, which appears on jewellery and handbags in the collection, pays homage to Coco Chanel's renowned symbol while also serving as a symbol of Senegal. This collection's meticulous attention to detail upholds CHANEL's reputation for handmade craftsmanship.
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