Kate Moss Stuns in a New Photoshoot for Diet Coke.
Kate Moss enthralled viewers as she appeared for a scorching picture session to debut her most recent partnership with Diet Coke. The 49-year-old beauty expertly reenacted the famous Diet Coke commercial from 1998, giving the time-honored campaign a fresh update.
Kate portrayed the part formerly performed by male model Robert Merrill, who portrayed an affable window washer in an office building and left passersby in awe of his naked figure in the intriguing photos. Kate wore a priceless gold gown and opted to go braless for her mirror image, while another picture showed her drinking Diet Coke and wearing ornate chains.
Kate, who is usually reticent to talk in public, expressed her pleasure about the partnership by saying: "Last year was such a great experience, so when we cooperated on Season 2, the brand's archives were an amazing place to start... I wanted to give the Diet Coke Breaks, which are timeless, a modern fashion touch. The campaign's visual style is quite different from that of the 1990s and 2000s, but the story remains the same. It all comes down to taking the time to enjoy yourself in that particular moment while loving what you love. I can't wait to shortly launch the new campaign!"
Robert played the iconic shirtless window cleaner in the first Diet Coke commercial, which was released in 1998. Robert charmedly made sure that women were on time for their 11:30 a.m. appointments. The attractive hunk was outside on the scaffolding, nonchalantly drinking a can of Diet Coke as the women hurried into the boardroom for their meeting, hoping to catch a sight of him.
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Season 2 of "Diet Coke by Kate Moss" offers new high-fashion material, an exclusive limited-edition collection, and a host of thrilling surprises for Diet Coke fans to learn. The Coca-Cola Company's Senior Manager for Partnerships & Assets in Europe, Sean Kellett, acknowledged his excitement for the project by saying, "We are happy to extend our cooperation with Kate Moss as Creative Director... We will continue to encourage followers to embrace an unapologetic attitude to "Love What You Love" this summer in Kate's vision.
Kate took on the job of creative director for Diet Coke last year, which entailed creating a collection, acting in ad films, and taking part in events celebrating the brand's 40th anniversary. Kate highlighted her excitement about joining the Diet Coke family, saying, "I love the past collaborations they've done with such incredible names in fashion."
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