It's A New Era: Paco Rabanne Becomes Rabanne
As Paco Rabanne nears its 60th birthday, it goes through a transformation and emerges as Rabanne. With this more straightforward and inclusive name change, The Maison celebrates ten years of incredible success and looks forward to a day when fashion and beauty are united under a single distinctive brand and way of life.
Along with the name change, the firm unveiled a striking new visual identity and emblem that pays respect to Monsieur Rabanne's avant-garde history and the brand's pioneering past. The Maison's first scent, Calandre, which was released in 1969, serves as an inspiration for the strong lettering. Rabanne adopts a streamlined trademark with this new visual identity, which is best seen in the rounded "R" monogram, which stands for confident modern minimalism as the company enters a new phase. The lowercase characters in the logo also suggest a rebellious and unconventional attitude.
These new designs will progressively become visible across all facets of the business over the course of the next 12 months, from logos and advertising to packaging and retail locations. This seamless fusion of fashion and beauty will reflect Rabanne's distinctive inventiveness, inclusion, and innovation.
With the introduction of its first cosmetics line, Rabanne expands into new markets along with the brand change. This innovative collection presents high-performance formulae that combine surprising colours with metallic finishes modelled after fashion materials, inspiring a new generation to express their true selves and unleash their limitless creativity. The line will make its premiere during the brand's SS24 presentation in September, which will include the illustrious Diane Kendal, who has been named the Global Beauty Creative Director for Rabanne Beauty.
The dazzling, high-gloss gold, silver metallic, and reflective packaging of Rabanne Makeup is inspired by Maison's history of avant-garde fashion. The classic 1969 bag and XL link jewellery are just a couple of the codes, symbols, and runway icons that each must-have product draws inspiration from, creating highly sought-after items for the Rabanne clan to acquire. With four unapologetically bold universes—EYEPHORIA for endlessly expressive eyes, ROUGE RABANNE for a signature Parisian lip, NUDES for a luminous, fresh complexion, and ARTS FACTORY—a never-before-seen range of products inspired by art—Rabane Makeup, born in Paris and created to forge a new future, invites continuous play.
On August 21, Rabanne Makeup will make its debut exclusively online. Then, on August 31, Selfridges in the UK, Sephora in EMEA, and Ulta in the USA will begin selling the makeup collection.
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