It will be difficult to find a crocodile that is as well-known as the one that, since Lacoste's founding almost 90 years ago, has come to symbolize the ideals of the legendary French brand, Lacoste. In an emotionally charged anniversary campaign to mark the momentous milestone, the brand has embarked on a journey from Brazil to South Korea to tell the tales of eight enthralling subcultures that are still resonating throughout the world. 

Through the power of fashion and film, the campaign illuminates and unites these distinct communities by capturing each in its own distinctively significant settings and surroundings. Through the use of split-screen, these "Impossible Encounters" are brought together to highlight the differences and surprising parallels between their two worlds.  

 Image Credit: LACOSTE