Munich (ots) - The new Breuninger Flagship Store in Munich covers a fully refurbished sales area of ​​over 12,500 square meters. With most of the work already completed, the fashion and lifestyle brand is now presenting a new space, offering much more than shopping, and full of inspirational product universes, trendy brands, and innovative concepts. All floors will be ready in the fall

The extensive renovation work, worth tens of millions of euros, is nearing completion and the traditional house on Sendlinger Straße is presented in a new shine. Fashion, beauty, shoes and accessories: on more than 12,500 square meters spread over six floors, exclusive designer brands, carefully selected up-and-coming brands as well as the must-haves of the season are now in the spotlight in the Breuninger Flagship Store Munich.

On an area of ​​nearly 1,000 square meters, Breuninger offers one of the largest worlds of high-end and haute couture women's shoes in southern Germany. Golden Goose, Jimmy Choo, Isabel Marant, Tod's, Autry, New Balance and Adidas Originals are just a small sample of the huge range of brands and products available. On the floors bathed in light, the women's and men's collections of famous prestigious brands and designers such as Iris von Arnim, Etro, Marin, Vetements, Max Mara, Brunello Cucinelli, Zimmermann, Victoria Beckham and Zegna are showcased. . In the luxury segment, customers will have the pleasure of finding brands such as Sandro, Maje, Ami Paris, Dsquared, Ganni, Bash, Offwhite, and Palm Angels. On the ground floor,

“Munich, as a modern, open, and dynamic metropolis, is an ideal place to introduce the world of Breuninger to Munich residents, as well as to visitors to the region, as well as to German and foreign tourists. Beyond offering a showcase for exclusive ranges, this means above all for us: creating special Breuninger moments for our customers,” says Holger Blecker, CEO of Breuninger.

The foundation of Breuninger's long-term growth strategy rests on two things: its dedication to brick-and-mortar and networked stores, as well as vibrant city centers. With stores in twelve German cities, one in Luxembourg and an online store for the premium and luxury segment available in ten countries, Breuninger is one of the leading omnichannel retailers in Europe.

Shortly after deciding to open a Flagship Store in Munich, Breuninger began to establish a foothold in the Bavarian capital. Various collaborations with Munich institutions in the field of art, culture, and sport have thus emerged. The opening of the new Breuninger store is also accompanied by the creation of nearly 100 new jobs, for employees who will remain the guarantors of the high quality of service and the exclusive standards of the house. Alexander Entov and René Weise, the duo at the direction of Breuninger, declare on the spot: “We are proud to create a universe dedicated to beautiful things, which will be unique for the region, but also well beyond. Through our welcome, our enthusiasm, and the inspiration we have to offer them, we want to win back our customers every day. What's more, from August the regional capital will be the setting for a gastronomic event that will offer special experiences: the Eduard's by Breuninger concept bar.

As a fashion and lifestyle company, Breuninger has been setting the highest standards in shopping experience, trend safety and service for more than 140 years. One of the secret boots of Breuninger's service offering in Munich is its in-house b_tailored alterations, repairs and customization workshop. Each item of clothing is precisely altered there to meet all individual requirements.

As for the free Personal Shopping service, it promises you personalized advice in a relaxed atmosphere. Qualified fashion and style consultants carefully consider garment sizes as well as customer style and color preferences. In cooperation with BMW, a Breuninger shuttle service is also available after the shopping session.

Finally, Breuninger proves to be strong and particularly progressing in the combination of stationary trade and the online offer. With online booking, the desired item can be picked up in-store, and with Click & Collect, it is possible to have it delivered free of charge to the Breuninger branch of your choice within one or two days.

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