Featured: Zimmermann Fall Winter 2024 Ad Campaign.
With its Autumn Winter 2024 campaign, Zimmermann sets out on a voyage of neoclassical beauty. Rupert Bunny's paintings from the fin de siècle served as inspiration for the campaign, which captivates spectators with a fusion of artistic tradition and modern style. Together with photographer Benny Horne, creative director Emil Vrisakis creates a visually breathtaking exhibition that takes us to the realm of pastoral beauty and neoclassical romance. Let's explore the enchanted world of Zimmermann's Fall/Winter 2023–24 campaign in more detail.
Rupert Bunny, a well-known artist who was born in Australia, serves as the inspiration for Zimmermann's Autumn Winter collection. The collection includes a number of Bunny paintings that were drawn from the National Gallery of Victoria's collection and were inspired by his art. Despite being born and bred in Australia, Bunny lived in Paris for a sizable portion of his life and established himself as a vital member of the thriving art community there. This feature creates a natural creative connection with Zimmermann's Australian roots and present prominence on the Parisian runways.
The neoclassical romanticism that defines Rupert Bunny's painting is expertly captured in the campaign art. The advertisement is set against the stunning background of an elegant Parisian home from the Victorian era. The solarium, which is decorated with tropical plants and has a rich, entrancing ambiance, stands out among all the appealing features.
The brilliant and incredibly feminine dresses by Zimmermann find their home in this opulent setting, seamlessly fitting in with the romantic atmosphere.
Model Vivienne Rohner, who portrays the character of a 19th-century princess, brings Zimmermann's concept to reality. Her presence enhances the campaign's impression of sophistication and refinement, perfectly balancing its neoclassical concept. The accompanying short video gives movement and dimension to the campaign while the still images perfectly capture her as the inspiration for this ethereal universe, gradually strengthening their emotional appeal.
The Fall Winter 2023–24 campaign deftly displays Zimmermann's advertising style, fusing the company's creative heritage with its opulent and opulent fashion universe.
By using Rupert Bunny's artwork into their collection and marketing strategy, Zimmermann honours the history of art while merging the current with the past in a beautiful way. In addition to highlighting the brand's neoclassical roots, the campaign strengthens Zimmermann's status as a dominant force in the high fashion industry.
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