BED J.W. FORD s/s 2024 by designer Shinpei Yamagishi premiered at a Paris cafe-style restaurant in Tokyo last February before releasing its s/s2024 collection with the theme "Refrain" at Paris Fashion Week in june this year. One of the creative themes of BED j.w.FORD s/s2024 is represented by the first look, which has a long coat that swings and stands out dramatically, reminding us that the season has just begun. 

Glittering materials, camouflage designs, and murky colour palettes that portray the haziness from dusk to dawn express the rebellion against tradition. High-end silk jackets and suits were paired with highlighted items like tank tops and trunks. Designer Yamagishi also incorporated feminine motifs and silhouettes into menswear, as shown in a beautiful light purple coat or a fitted black coat in the Parisian style and embellished with golden chains. 

For the next spring, BED j.w. FORD redefines sex appeal or allurement as "an alternative elegance of the present that is evoked above the reality."