Casablanca Tennis Club capsule collection campaign, featuring Models - Maya Stepper, James Turlington
The modern brand Casablanca from Paris and Nordstrom have teamed together to create an exclusive capsule collection in an exciting partnership that perfectly fuses sport and fashion. The Casablanca@Nordstrom idea is an avant-garde athleisurewear line that combines ready-to-wear outfits, accessories, jewellery, and eyewear for both men and women. It is inspired by contemporary tennis. The Casablanca Tennis Club capsule collection aims to reinvent athletic fashion with an emphasis on après-sport refinement, designed knitwear, and on-court flare.
Every fabric, stitch, and design in this collection has the imprint of the Casablanca Tennis Club, thanks to the innovative leadership of Charaf Tajer. "The Casablanca Tennis Club has always been an integral part of the brand's DNA from the very beginning," Tajer said. Each item reflects the brand's dedication to creating clothing that balances design, utility, and cultural resonance by showcasing this strong link to tennis tradition.
The director of men's fashion at Nordstrom, Jian Deleon, was unable to contain his enthusiasm for this partnership. "Charaf Tajer's vision for Casablanca has always been a feast for the eyes," Deleon said. He commended Tajer's deft use of vivid designs and deep colour stories, a signature that has distinguished Casablanca in the fashion industry. "Bringing it to our clients is an intriguing prospect, especially when seen through the lens of tennis. I enjoy the way he plays with and reimagines vacation and casual clothing with his distinct irreverence, Deleon continued.
Tennis lovers and fashion connoisseurs alike will like the collection's wide variety of items. Each component has been carefully thought out to encapsulate the spirit of the court and the runway, from the après-sport tracksuits that combine comfort and elegance to the expertly produced engineering knitwear.
The unique cooperation with Mad Paris is one of the collection's most distinctive elements. The Contax G2 camera and the first-ever Casablanca tennis racket are among the wonderful goods that result from this cooperation. They are both housed in a specially created casing that has the company's recognisable perforated leather and colorblock logo. These items are more than simply accessories; they are symbols of the company's dedication to innovation and elegance.
Inviting you to enjoy the harmonic combination of athleticism and refinement, the Casablanca Tennis Club capsule collection is more than simply apparel. There is something for every budget thanks to the collection's various price points. The assortment appeals to a wide spectrum of interests and inclinations, with branded ribbed socks starting at $40 and the opulent Contax G2 camera costing $8,240.
Casablanca Tennis Club capsule collection campaign
Models: Maya Stepper, James Turlington
Photographer: Remi Ferrante Hartman
Wardrobe Stylist: Helena Tejedor
Creative Director Charaf Tajer
0 comments