Gisele Bündchen, a well-known Brazilian supermodel, once again commands attention as the face of Colcci's spring 2024 denim line, which was launched on Thursday.

Following her runway retirement in 2015, this campaign marks Bündchen's victorious eight-year break from her role as Colcci's ambassador. Bündchen previously graced the Brazilian brand's advertisements and runway shows for more than ten years thanks to their long-standing connection.

In a statement released by the company, Bündchen acknowledged her honour and delight about rejoining with Colcci. She characterized their partnership as a lovely story filled with amazing accomplishments. The supermodel also admitted to having a soft spot for denim clothing, hailing jeans as a democratic fashion need that can be worn both during the day and at night.

Fernando Thomaz's camera perfectly caught the essence of Colcci's spring 2024 campaign, which was further accentuated by Pedro Sales' artistic styling and Henrique Martins' makeup. The goal of this project, which comes after Colcci's strategic growth efforts, is to enhance the company's footprint in Brazil and beyond. This follows the company's spectacular achievement of selling over 1 million jeans in 2022, a significant 30 percent increase from the year before.