Tokyo -based “HEōS” first presented its autumn/winter 2023 on the runway at Omotesando Hills in Rakuten Fashion Week TOKYO. 

HEōS was established in 2021 by designer Shoma Akatsukigawa who came from China. He has experience with many major apparel companies and helped in presenting their collections regularly in Paris. This season, he thinks about the environmental pollution in his home country by mainly using black, red, and white colors, tailored with lightweight materials like silk and cotton. 

The purple lights on the runway are inspired by a Chinese idiom "紫気東来"（zǐ qì dōng lái or Shiki-Tōrai) which means "The Purple Air comes from the East" or the good luck will come at the end with the auspicious meaning and mysterious atmosphere. The purple color is also related to the emperor in the ancient days.