Featured: Marimekko Spring Summer 2024 collection fashion show at Copenhagen Fashion Week SS24
Even though it was chilly and wet during the Spring/Summer 2024 edition of Copenhagen Fashion Week, Marimekko nonetheless brought their vibrant patterns to the runway. Under the direction of creative director Rebekka Bay, the Finnish brand made its first foray outside of its hometown of Helsinki with a collection commemorating the 60th anniversary of its distinctive print known as "Unikko."
The '60s-era "Unikko" flowers gave poplin dresses a feminine touch while being integrated into workwear-inspired patterns like washed canvas and hefty cotton-twill pieces. The colour scheme was vibrant and playful in classic Marimekko fashion, with shades of brown, fuchsia pink, tangerine orange, green, and more.
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