Yara Shahidi Shines as the Icon of Gaultier's Divine Fragrance.
Yara Shahidi has effortlessly won hearts as a wonderful actor, a committed supporter of social justice, and a renowned fashion enthusiast since the beginning of her career. She is now emerging into the spotlight as the face of Jean Paul Gaultier's newest women's fragrance, Gaultier Divine, adding yet another spectacular achievement to her stellar resume.
Shahidi has always admired the Gaultier fashion company and is drawn to its artistic approach to clothing. Her decision to participate in the fragrance campaign was deliberate; it represented a significant partnership with a company she really admires and the start of an exciting creative project. With the help of the Gaultier Divine campaign, Tess McMillan, Lola Rodriguez, Thando Hopa, Janet Jumbo, and Ana Elisa Brito have joined together to create a community that supports diversity and originality.
For Shahidi, running for office was more than just a show-off endeavour; it gave her the chance to participate in casting choices and build real relationships. It honours significant people who create places for authenticity in addition to fashion fans.
Every aspect of the Gaultier Divine campaign is infused with the underlying idea that every woman is a goddess. This powerful statement perfectly embodies Shahidi's own ethos and is in line with her own personal principles. The campaign may appear large, but its main goal is to sincerely appreciate and honour the individual authenticity and divinity that each woman has.
Shahidi unwittingly gathered a collection of old Gaultier clothes while navigating the fashion industry, demonstrating her everlasting love for the label. Her appearance at the 2023 Met Gala in a Jean Paul Gaultier couture bustier, showing off her love for the label, was a recent memorable moment.
Shahidi views fragrance as a nostalgic time-traveling friend who may take her somewhere by invoking certain memories. She is in the best position to represent Divine because of her passion for scent.
The need for a spokesman who promotes diversity and inclusiveness was emphasised by Vincent Thilloy, Chief Brands Officer of parent company Puig, which manages Paco Rabanne and Jean Paul Gaultier. These principles are well embodied by Shahidi because of her dual origins as an African American and an Iranian, as well as because of her efforts like Eighteen x 18 to urge young Americans to vote.
Gaultier Divine is a sublime fusion of floral, gourmand, and sea elements that was painstakingly created by perfumer Quintin Bisch of Givaudan. Its vegan, cruelty-free recipe, made with 90% naturally sourced ingredients, reveals a fresh side of Gaultier femininity. The perfume created by Bisch is lavish, extravagant, and seductive, with a lily note at its core and undertones of white flowers, merengue, and a whiff of salty sea wind.
The Divine bottle's design represents femininity as a strong force and a goddess in her own right. The refillable gold flacon, a slight update from Gaultier's legendary Classique bottle from three decades ago, is reminiscent of the iconic Gaultier corset and represents modern armour. Gaultier Divine is delivered in the company's distinctive metallic tin packaging, which is a special touch that highlights the appeal of the brand.
Gaultier Divine's impending release is expected to strengthen Jean Paul Gaultier's position as a leading designer of women's scents. Thilloy thinks Shahidi is the ideal medium through which it offers important insights regarding womanhood.
This beautiful scent will be available in three sizes: 100 ml, 50 ml, and 30 ml, each of which captures its opulent essence and retails for $160 USD, $130 USD, and $90 USD, respectively.
Divine's debut has been carefully timed to give Gaultier's ardent fans priority. Only the brand's devoted fans can purchase a little quantity of this heavenly fragrance via the official Gaultier website.
The virtual doors will open on August 16 for a larger audience. Through the brand's online store, consumers in France, the UK, Netherlands, Belgium, Germany, and Spain will be able to indulge in Divine, bringing its innovative scent to all of Europe.
An immersive pre-launch event will be held at the prestigious U.K. department store Harrods beginning on August 14th, which will heighten the anticipation.
After the first pre-launch in September, Divine will be gradually released around the world. This methodical approach is designed to build interest and maintain momentum, making Divine the centre of attention for a considerable amount of time.
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