Model and author Liberty Ross is the star of the AGENT PROVOCATEUR Fall 2023 ad campaign, which exquisitely champions the idea of female empowerment. 

This collection will take you to a realm of sensuality and seduction where Liberty Ross rules as your Master Provocateur. It is a tantalizing combination of provocative corsetry, exquisite lace, and jewel-encrusted underwear.

Creative Director Sarah Shotton expressed her admiration for Liberty Ross, the captivating muse for Agent Provocateur: "What an incredible Agent Provocateur muse Liberty is. I love her taste, I love her values — I love that at forty-five, she looks as desirable and unbelievable as any campaign star could. Most of all, I love her infectious energy. She’s living proof that there’s freedom to be found in giving your life exactly the shape you want."

Carin Backoff, a multi-talented photographer and filmmaker, expertly shot the campaign in Los Angeles, mirroring the same ideas as the famous world of pleasure-seeking shown in Liberty Ross' work. The place? None other than Flipper's Roller Boogie Palace, a location that exemplifies the campaign's atmosphere of freedom and sensuality.