The well-known fashion label United Colours of Benetton has announced its Autumn Winter 2023 campaign, setting out on an enthralling journey to enhance the essence of uniqueness while celebrating the reflections of a varied community. Giampaolo Sgura's skillful photography, Andrea Incontri's creative direction, and Jacob K's exceptional styling helped to bring the campaign to life. Rianne Van Rompaey, Diane Chiu, Avanti Nagrath, Nyawurh Both Chuol, Zhicheng Han, Craig Shimirimana, Braien Vaiksaar, Lise Sauve, Lizaveta Korol, Andreas Athanasopoulos, and Abdoul Traoré are the faces of this motivational campaign.

In this ad, clothing goes beyond its usual function and becomes a tool for exploration and the creation of distinct yet related identities. These identities are formed by individual decisions, moral standards, and aesthetic preferences. These characteristics are clearly expressed in the daily dress and accessories people choose, with the potential to become symbols of society at large.

Benetton's distinctive sense of fashion has always been characterized by its bold use of colour and deep appreciation for variety. This potent mix gives voice to and promotes equality, a key value ingrained in the brand's DNA. Famous products like cotton polo shirts, knit twin-sets, and color-block stripes brilliantly show this philosophy. These works are revitalized and brought to the fore by powerful individuals who stand together, sending a potent message of togetherness and the unique human nature. This rich history is reignited today, bringing with it a kaleidoscope of chances that are as varied as the many shades that exist in between black and white.

The Benetton Fall Winter 2023 collection embraces a vibrant colour palette that is reflected in both the elaborate patterns and inlays that make up its design vocabulary. This collection speaks through a vocabulary that is both straightforward and broadly resonant, ranging from joyful polka dots to pixelated bunny designs and stylized floral patterns.

The main idea, "INFINITY," is a symphony of potential outcomes and fusions. It stands for a place where differences come together and the emphasis on conformity is replaced with the formation of a shared identity story. With a timeless backdrop that highlights each model's unique personality and chromatic expressiveness, "INFINITY" acts as the key that unlocks the intimate details of individual portraiture and the brightness of group photography.