Mariacarla Boscono stars in Max Mara Teddy Bear Coat 10th anniversary campaign Lensed Tyler Mitchell.
For the tenth anniversary of its iconic Teddy Bear coat, Max Mara is going all out. The company rediscovers its passion for an item that has taken over outerwear with Mariacarla Boscono as the inspiration and Tyler Mitchell as the photographer.
The Max Mara Teddy Bear coat, which was originally based on a historical design from the 1980s, has gracefully sashayed its way through a decade, becoming a glamorous and fun icon of luxury.
The coat's combination of fabrics, such as alpaca and cashmere or camel hair cradled on a silk basis, is the center of attention. The history of the Max Mara brand, which was established as a forerunner of high-end, custom-made fashion, is as rich as the fabric itself.
The Italian company's autumn 2023 campaign was continued in these advertisements. The Teddy Bear coat's large and engulfing shape demands variable style, which Mariacarla Boscono masterfully accomplishes. She demonstrates the versatility of the Teddy Bear coat by wearing it with anything from casual jeans and dress shoes to dramatic wide-leg trousers and huge sunglasses.
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